According to industry experts, you have a 60 to 70% probability of selling to existing clients. If you target new clients, you have between a five to 20% chance of selling to them. This shows that you need to maintain existing clients as they are a reliable source of repeat business. This is especially true for professionals such as personal trainers. But how do you maintain these clients? In this article, we will give you a few pointers.
Deliver the best service out
As a personal trainer, your objective is to make sure that your clients retain and maintain the best bodies that they can. You need to deliver results. If you can’t do this, you’ll find that your clients will start to go elsewhere.
This means that the first step to maintaining your clients as a personal trainer is to make sure that you deliver the best possible service out there. Don’t give your clients a reason to look at your competition for personal training services. Make sure that they are super satisfied with what you offer so that you’ll keep them happy for a long time.
Make them feel special
One of the fundamental needs of human beings is to feel that they belong and that they matter. That their opinions and beliefs matter. Translated into customer service, this means that to keep your customers you need to make them feel that they matter to you. For example, send them personalized nutrition tips or send them motivations that are designed specifically for them. Make them see that they are your sole focus so that they will feel that you have their best interests at heart. As such, they will be more likely to stick with you.
Another way that you could make your clients feel special is by developing a unique nutrition plan or training plan – that you would have otherwise charged for – for their birthdays. Your client will see that you value them and when the time comes for them to renew their contracts they will be less likely to cancel and will probably be more willing to renew.
Always be innovative
As a personal trainer, one of your biggest challenges is to motivate your clientele to keep on exercising. Around the turn of the year, you’ll probably find that there’s a heap load of people wanting to start with personal training. However, they will probably lose interest in February or March. The challenge for personal trainers is how do you keep them coming back to you?
A possible solution to this conundrum is to keep on being innovative with your fitness routines. Challenge your clients’ comfort zones. Keep them guessing. Don’t let them become used to a humdrum exercise routine from you so that they may be lulled into the belief that they can do what you do themselves – and kick you out of the picture. Keep yourself indispensable and make sure that they see the value of your innovative routines every time that they see you.
How do you get new clients?
Besides maintaining your existing clients you need to be constantly getting new clients. Don’t be discouraged if you don’t get a lot of new clients. This doesn’t matter. What matters is that you make a concerted effort to get new people that you can sell your existing and new products and services to.
One of the best ways that personal trainers can use to get more clients is social media. These platforms have revolutionized the way that we market and communicate. The great thing about this is that social media is almost free to use. The only cost that you would have to invest in it initially is your time. This means that for the personal trainer who’s starting up his/her own, social media is a great way to get started.
There are a million and one ways to get started with respect to maintaining your clients as a personal trainer. You need to look at all the options and figure out what works for you. Only once you’ve done this can you make a call as to what marketing and customer retention strategy you need to adopt.